Cheese in the Trap
Theatrical release poster Directed by
Kim Je-young Produced by
Hwang Ji-sun Screenplay by
Soonkki
Kim Jun-ah Based on
Cheese in the Trap
by Soonkki Starring
Park Hae-jin
Oh Yeon-seo
Park Ki-woong Production
company
Mountain Movement Story Distributed by
Little Big Pictures
[1] Release date
14 March 2018 Running time
116 minutes Country
South Korea Language
Korean Box office
US$1.8 million [2]
Cast
Edit
Park Hae-jin as Yoo Jung
Oh Yeon-seo as Hong Seol
Park Ki-woong as Baek In-ho
Yoo In-young as Baek In-ha
Sandara Park as Jang Bo-ra [4]
Kim Hyun-jin as Kwon Eun-taek
Oh Jong-hyuk as Oh Young-gon
Moon Ji-yoon as Sang-chul
Na Hye-mi as Da-young
Production
Edit
The production was first announced in March 2016, [5] and confirmed Park Hae-jin's return to reprise his role as Yoo Jung. [6] It was announced that Kim Go-eun , the lead actress of the television adaptation , was not offered a role and a new actress would be sought. [7] The Korean-Chinese production team are holding open casting auditions for the female lead in advance of shooting, which is scheduled to commence in early 2017. [8] In August, it was announced that Oh Yeon-seo was cast as the female lead. [9]
Filming officially commenced in April 2017. [10][11]
Release
Edit
The trailer of Cheese in the Trap was released on February 13, 2018 and it accumulated more than 2.4 million views within the first week. [12]
On March 7, 2018, a press conference was held at CGV Yongsan-gu, Seoul. The main cast together with the director were present at the event. [13]
The film premiered exclusively in CGV theatres on March 14, 2018. [14][15]
Controversy on distribution and release
Edit
Due to the fact that Cheese in the Trap was released exclusively on CGV theatres, some Korean movie organizations questioned if that was showing "deepening monopoly" of the CJ Group -owned movie theatre chain. They also condemned the " double standard " of distributor Little Big Pictures. The company was founded in 2013 by a consortium of producers and organizations that condemned the so-called "monopolistic practices" of CGV and its sister company
CJ E&M , Lotte Group's Lotte Cinema and Lotte Entertainment , Orion Group 's Showbox , and JoongAng Media Network 's Megabox .
Responding to the criticisms, Little Big Pictures CEO Kwon Ji-won said that "the exclusive release of Cheese in the Trap on CGV theatres were part of the company's distribution strategy". [15]
Reception
Edit
According to Korean Film Council , Cheese in the Trap came in third place at the local box office on its opening day by attracting 32,805 moviegoers. The film was shown 1,636 times on 346 screens in CGV theatres. [16]
During the first weekend since the film was released, it drew 106,196 viewers and placed in top five at the weekend box office. [17]
References
Edit
1. ^ 용두사미 '치인트', 화난 팬 영화로 달랠까?
2. ^ "Cheese in the Trap (2018)" . Korean Film Biz Zone .
3. ^ "Film Version of CHEESE IN THE TRAP to be
